Definition training film
Training films are productions which are used for the training or further education.
There are many fields of application. Within the area of business-films it is normally the training of employees, dealers and customers.
Learning with films is effective, efficient and fun.
The greatest advantage of film is the illustrative depiction. It is easier to understand the maintenance of machines or the handling of products than through written learning material. Imagine you have to explain the construction of shelves with graphics and texts in that way, that somebody who hasn´t seen the shelves before, can build it without any problem. To avoid misunderstandings, you have to write very complex instructions. A short film shows the complete construction in an easy way in a few minutes.
It is particularly helpful for all activities in which the order, speed or three-dimensionality are essential. Success factors for the realization are an understandable and clear structuring, as well as the selection of the most optimal settings.
For example, a well-known food manufacturer works with training films for briefing of seasonal workers on safety and hygiene rules. Very important is the all-time availability. The film can be shown at any time, also for small groups, what is not possible for seminars. Films also work to a certain extent across language barriers.
Even the change of habits can be positively influenced. A film which evokes emotional shocks will – in actual situations, evoke the feeling of “having seen something before”. Thus, unwanted behaviour can be suppressed, while wanted behaviour can be supported.
A major field of application is to train your staff on how to handle complaints. Films can show excited and angry customers — and employees who react in the wrong or right way. If the audience connects with the actors in the film, if they have the feeling “I am with them, I also suffer”, you achieve an effect similar to a realistic role play.
However, in order to change behaviour or attitudes, you have to remove the distance between audience and film. For that you need a high quality realization, which is similar to TV or cinema, a realistic atmosphere and good actors. Remarkably, results with professional actors are more credible than with your own staff.