Definition training film

Train­ing films are pro­duc­tions which are used for the train­ing or fur­ther edu­ca­tion.

There are many fields of appli­ca­tion. Within the area of busi­ness-films it is nor­mally the train­ing of employ­ees, deal­ers and cus­tomers.

Learning with films is effective, efficient and fun.

An employee standing in front of a rotary die cutter.

The great­est advan­tage of film is the illus­tra­tive depic­tion. It is eas­ier to under­stand the main­te­nance of machi­nes or the han­dling of prod­ucts than through writ­ten learn­ing mate­rial. Imag­ine you have to explain the con­struc­tion of shelves with graph­ics and texts in that way, that some­body who hasn´t seen the shelves before, can build it with­out any prob­lem. To avoid mis­un­der­stand­ings, you have to write very com­plex instruc­tions. A short film shows the com­plete con­struc­tion in an easy way in a few min­utes.

Scene from a training film for Alcon: An ophthalmologist using an apparatus to examine the eyes of her patient, who is sitting face to face.

It is par­tic­u­larly help­ful for all activ­i­ties in which the order, speed or three-dimen­sion­al­ity are essen­tial. Suc­cess fac­tors for the real­iza­tion are an under­stand­able and clear struc­tur­ing, as well as the selec­tion of the most opti­mal set­tings.

A sales talk in a training video.


For exam­ple, a well-known food man­u­fac­turer works with train­ing films for brief­ing of sea­sonal work­ers on safety and hygiene rules. Very impor­tant is the all-time avail­abil­ity. The film can be shown at any time, also for small groups, what is not pos­si­ble for sem­i­nars. Films also work to a cer­tain extent across lan­guage bar­ri­ers.

Scene from a training film: Young blonde woman wearing a blue shirt takes a call.


Even the change of habits can be pos­i­tively influ­enced. A film which evokes emo­tional shocks will – in actual sit­u­a­tions, evoke the feel­ing of “hav­ing seen some­thing before”. Thus, unwanted behav­iour can be sup­pressed, while wanted behav­iour can be sup­ported.

A conversation between three adults.

A major field of appli­ca­tion is to train your staff on how to han­dle com­plaints. Films can show excited and angry cus­tomers — and employ­ees who react in the wrong or right way. If the audi­ence con­nects with the actors in the film, if they have the feel­ing “I am with them, I also suf­fer”, you achieve an effect sim­i­lar to a real­is­tic role play.


How­ever, in order to change behav­iour or atti­tudes, you have to remove the dis­tance between audi­ence and film. For that you need a high qual­ity real­iza­tion, which is sim­i­lar to TV or cin­ema, a real­is­tic atmos­phere and good actors. Remark­ably, results with pro­fes­sional actors are more cred­i­ble than with your own staff.