Definition trade fair films
The multifunctionality makes trade fairs a unique marketing tool. The remarkable thing is, not only to pass on information on technology, but to access visitors — who have completely different motives — individually and as required. However, the successful participation requires careful planning, execution and evaluation of the presentation by the exhibitors. Probably the best option is to present a fair film, which will be played continuously on large screens directly at your stand, grabbing attention in the crowd.
The term trade fair film primarily defines the field of application. With regard to content image films, product videos, video productions of all kinds can be shown. At the stands s of Industrial Fairs various productions are played — from the spot to the image film to the 20-minute corporate film. The main focus here is therefore on the film, which is presented through a video projector or a monitor and to draw the attention of visitors to the stand, so as to facilitate the contact.
referenz film creates a special version of the trade fair film for you, which meets the special requirements of such an event. Visitors at a trade show usually only have a limited time available, which means that a film within 30–120 seconds — must provide an impulse for making contact. It is important to define a few key messages and to highlight these boldly.
Since visitors normally are a non-homogeneous audience, made up of different ages and ethnicities, it is important to find a suitable solution for all. Possible options are, for example, the use of neutral music and English subtitles. Another solution is to completely deliver the film without sound. At trade fairs, it is usually very loud and the booth staff feels harassed quickly through the hours of repetition of the same sound.