Definition trade fair films

The mul­ti­func­tion­al­ity makes trade fairs a unique mar­ket­ing tool. The remark­able thing is, not only to pass on infor­ma­tion  on tech­nol­ogy, but to access vis­i­tors — who have com­pletely dif­fer­ent motives — indi­vid­u­ally and as required. How­ever, the suc­cess­ful par­tic­i­pa­tion requires care­ful plan­ning, exe­cu­tion and eval­u­a­tion of the pre­sen­ta­tion by the exhibitors. Prob­a­bly the best option is to present a fair film, which will be played con­tin­u­ously on large screens directly at your stand, grab­bing atten­tion in the crowd.

A fair booth of the Knappschaft Bahn See. Two employees talk to prospective trainees. a fair film can be seen in the background..

The term trade fair film pri­mar­ily defines the field of appli­ca­tion. With regard to con­tent image films, pro­duct videos, video pro­duc­tions of all kinds can be shown. At the stands s of Indus­trial Fairs var­i­ous pro­duc­tions are played — from the spot to the image film to the 20-min­ute cor­po­rate film. The main focus here is there­fore on the film, which is pre­sented through a video pro­jec­tor or a mon­i­tor and to draw the atten­tion of vis­i­tors to the stand, so as to facil­i­tate the con­tact.

Close-up of small components. "Corporate technology" is put forward.

ref­erenz film cre­ates a spe­cial ver­sion of the trade fair film for you, which meets the spe­cial require­ments of such an event. Vis­i­tors at a trade show usu­ally only have a lim­ited time avail­able, which means that a film within 30–120 sec­onds — must provide an impulse for mak­ing con­tact. It is impor­tant to define a few key mes­sages and to high­light these boldly.

A screenshot from an image film for metam. An employee wearing a grey suit is presenting rails for a winter garden to a couple.

Since vis­i­tors nor­mally are a non-homo­ge­neous audi­ence, made up of dif­fer­ent ages and eth­nic­i­ties, it is impor­tant to find a suit­able solu­tion for all. Pos­si­ble options are, for exam­ple, the use of neu­tral music and Eng­lish sub­ti­tles. Another solu­tion is to com­pletely deliver the film with­out sound. At trade fairs, it is usu­ally very loud and the booth staff feels harassed quickly through the hours of rep­e­ti­tion of the same sound.

Return to gen­eral infor­ma­tion about trade fair films here, or go back to solu­tions.