Definition product film

The atten­tion of the pro­duct film is, as indi­cated by the term, on the pro­duct. Qual­i­ties, advan­tages and appli­ca­tions of one or more prod­ucts are shown. Pro­duct films are used on trade fairs, dur­ing sales talks or on mon­i­tors in stores. The films are sum­ma­rized under the terms “POS-film” or “POI-film”. “POS” is the abbre­vi­a­tion of “Point of Sale”, the place of sell­ing. They are pre­sented in show rooms; most com­mon are the films in DIY super­stores. “POI” means “Point of Inter­est”. By def­i­n­i­tion, these films are shown directly at the point of inter­est. Known exam­ples are tourism com­mer­cials which are shown at places with a high num­ber of vis­i­tors.

Detail from a product film: An assfalg employee operating a machine.

Another vari­ety are “Tuto­rial-Videos”, which are pro­duced to show the con­sumer how to use a pro­duct. “Tuto­rial-Videos” are placed nor­mally at the loca­tion of sell­ing, for exam­ple at the DIY super­store. Some­times they are deliv­ered as DVD or data file directly with the pro­duct.


Shot of the parts of a raised bed.

Another cat­e­gory of the pro­duct film is the ref­er­ence film. Mainly in the busi­ness to busi­ness sec­tor the uses of ref­er­ence films are ris­ing. Ser­vice providers or plant man­u­fac­tur­ers in par­tic­u­lar seize the oppor­tu­nity to show their port­fo­lio through ref­er­ence projects.


Screenshot from the image video for the restaurant Vita Naturalia.

Imag­ine that you have a party ser­vice and you want to show your “pro­duct” to poten­tial cus­tomers. You can use films which show dif­fer­ent events you have man­aged in the past.


If your com­panScene from the image film for the town of Sankt Georgen: Three workers on a construction site studying a building plan.y is in the busi­ness of plant con­struc­tion you may depend on your for­mer cus­tomers’ will­ing­ness to allow prospec­tive cus­tomers access to its sites. Maybe the oper­a­tor will not be that friendly after the 5th or 10th visit as dur­ing your first visit. If you film your con­struc­tion in detail once, you can show the ref­er­ence project at any time.


Two employees of assfalg talking.

Ref­er­ence aspects can be found in com­pany films and image films as well, since more and more enter­prises tend to com­mu­ni­cate their solu­tions and appli­ca­tions, instead of the phys­i­cal pro­duct.


For all vari­a­tions of pro­duct films there are no restric­tions regard­ing length, style etc. since the num­ber of pos­si­bil­i­ties is as big as the num­ber of prod­ucts and appli­ca­tions. If you want to show details to a tech­ni­cian, a 30 min­utes film, which is stopped sev­eral times, can make sense. If you want to con­vince a man­ager, you might want to add an inter­view with the oper­a­tor speak­ing about the coop­er­a­tion with your com­pany.