Definition product film
The attention of the product film is, as indicated by the term, on the product. Qualities, advantages and applications of one or more products are shown. Product films are used on trade fairs, during sales talks or on monitors in stores. The films are summarized under the terms “POS-film” or “POI-film”. “POS” is the abbreviation of “Point of Sale”, the place of selling. They are presented in show rooms; most common are the films in DIY superstores. “POI” means “Point of Interest”. By definition, these films are shown directly at the point of interest. Known examples are tourism commercials which are shown at places with a high number of visitors.
Another variety are “Tutorial-Videos”, which are produced to show the consumer how to use a product. “Tutorial-Videos” are placed normally at the location of selling, for example at the DIY superstore. Sometimes they are delivered as DVD or data file directly with the product.
Another category of the product film is the reference film. Mainly in the business to business sector the uses of reference films are rising. Service providers or plant manufacturers in particular seize the opportunity to show their portfolio through reference projects.
Imagine that you have a party service and you want to show your “product” to potential customers. You can use films which show different events you have managed in the past.
If your company is in the business of plant construction you may depend on your former customers’ willingness to allow prospective customers access to its sites. Maybe the operator will not be that friendly after the 5th or 10th visit as during your first visit. If you film your construction in detail once, you can show the reference project at any time.
Reference aspects can be found in company films and image films as well, since more and more enterprises tend to communicate their solutions and applications, instead of the physical product.
For all variations of product films there are no restrictions regarding length, style etc. since the number of possibilities is as big as the number of products and applications. If you want to show details to a technician, a 30 minutes film, which is stopped several times, can make sense. If you want to convince a manager, you might want to add an interview with the operator speaking about the cooperation with your company.