Hypervideo / Interactive Video — what’s that?
Technology is changing so quickly we have to run to keep up. The same also applies to the expectations of the audience. Film producers have always tried to better and quicker reach viewers with their productions. Meanwhile, a conventional film is no longer enough sometimes, especially when it comes to communicating important information in a captivating way. An interactive video or hypervideo offers a new, fascinating way to keep the audience til the end, even if it conveys dry knowledge.
In a hypervideo a traditional film, which runs linearly from point A to point B is expanded to include the dimension of interactivity. In such an interactive video, the contents of the film are supplemented through hyperlinks, so-called hotspots. At such points details in the video can be supplemented with additional information, so that the viewer can then use links and get additional texts, more videos or images. Thus, the passive spectator becomes an active user.
The design of the hyperlinks and their presentation in the video can be done very differently. Whether they appear as overlapping switch elements, moving objects or even persons in the video — links can be designed in virtually all colors and shapes and there is no limit to creativity. In addition to entertainment aspects hypervideos are especially useful in an e-learning environment.
Hotspots are used, among other things
for navigation in the video itself
as access to other videos and
as access to additional information, documents, etc.
Today hypervideos or interactive videos are spread almost unnoticed through Web 2.0 technologies. Video sites like YouTube use the technology to provide annotations. During playback messages are shown at the bottom of the screen, and links or images pop-up. The possibilities of the new technology go much further. Companies can use the interactive elements to place hotspots in their corporate videos in form of e.g., speech bubbles or info boxes to provide further information. Of course, they can also establish links to products in online-shops, thus providing additional sales opportunities.
The technology behind the interactive video is constantly evolving. To the same extent, their success has been demonstrated in numerous studies. Interactive videos are watched by almost 90 percent of users until the end. Moreover, they are characterized by a massively increased CTR (click-through rate).
So if you want a slightly different and modern filmmaking that captivates your audience spellbound at the screen, the hypervideo is just right for you.