Hypervideo / Interactive Video — what’s that?

Tech­nol­ogy is chang­ing so quickly we have to run to keep up. The same also applies to the expec­ta­tions of the audi­ence. Film pro­duc­ers have always tried to bet­ter and quicker reach view­ers with their pro­duc­tions. Mean­while, a con­ven­tional film is no longer enough some­times, espe­cially when it comes to com­mu­ni­cat­ing impor­tant infor­ma­tion in a cap­ti­vat­ing way. An inter­ac­tive video or hyper­video offers a new, fas­ci­nat­ing way to keep the audi­ence til the end, even if it con­veys dry knowl­edge.

In a hyper­video a tra­di­tional film, which runs lin­early from point A to point B is expanded to include the dimen­sion of inter­ac­tiv­ity. In such an inter­ac­tive video, the con­tents of the film are sup­ple­mented through hyper­links, so-called hotspots. At such points details in the video can be sup­ple­mented with addi­tional infor­ma­tion, so that the viewer can then use links and get addi­tional texts, more videos or images. Thus, the pas­sive spec­ta­tor becomes an active user.

The design of the hyper­links and their pre­sen­ta­tion in the video can be done very dif­fer­ently. Whether they appear as over­lap­ping switch ele­ments, mov­ing objects or even per­sons in the video — links can be designed in vir­tu­ally all col­ors and shapes and there is no limit to cre­ativ­ity. In addi­tion to enter­tain­ment aspects hyper­videos are espe­cially use­ful in an e-learn­ing envi­ron­ment.

Hotspots are used, among other things

for nav­i­ga­tion in the video itself
as access to other videos and
as access to addi­tional infor­ma­tion, doc­u­ments, etc.

Today hyper­videos or inter­ac­tive videos are spread almost unno­ticed through Web 2.0 tech­nolo­gies. Video sites like YouTube use the tech­nol­ogy to provide anno­ta­tions. Dur­ing play­back mes­sages are shown at the bot­tom of the screen, and links or images pop-up. The pos­si­bil­i­ties of the new tech­nol­ogy go much fur­ther. Com­pa­nies can use the inter­ac­tive ele­ments to place hotspots in their cor­po­rate videos in form of e.g., speech bub­bles or info boxes to provide fur­ther infor­ma­tion. Of course, they can also estab­lish links to prod­ucts in online-shops, thus pro­vid­ing addi­tional sales oppor­tu­ni­ties.

The tech­nol­ogy behind the inter­ac­tive video is con­stantly evolv­ing. To the same extent, their suc­cess has been demon­strated in numer­ous stud­ies. Inter­ac­tive videos are watched by almost 90 per­cent of users until the end. More­over, they are char­ac­ter­ized by a mas­sively increased CTR (click-through rate).

So if you want a slightly dif­fer­ent and mod­ern film­mak­ing that cap­ti­vates your audi­ence spell­bound at the screen, the hyper­video is just right for you.