Definition image film / image video

Image film” is the term most reg­u­larly used for films in the B2B area. An image film usu­ally is longer than a com­mer­cial spot and lasts between 2 and 10 min­utes. Plat­forms for image films are sales pre­sen­ta­tions, trade fairs, meet­ings with poten­tial buy­ers, some­times busi­ness mag­a­zi­nes on TV, and more and more the inter­net. But only few films really match the mean­ing of the term: A film for cre­at­ing and con­vey­ing an image. Many pro­duc­tions are made for the pre­sen­ta­tion of prod­ucts or ser­vices and so the main empha­sis is sales pro­mo­tion and not the cre­ation of an image. Because a lot of dif­fer­ent pro­duc­tions are sum­ma­rized in one term, the def­i­n­i­tion is very dif­fi­cult.

The real image film has many sim­i­lar­i­ties with the com­mer­cial spot, but it is not sub­ject to its length restric­tions, since no broad­cast­ing times have to be booked.

Because clas­si­cal image films do not have to com­mu­ni­cate “bor­ing” facts, they can be very cre­ative. Emo­tional pre­sen­ta­tions of the appli­ca­tion, a film in the style of com­mer­cial spots or music clips — the pos­si­bil­i­ties are wide ranged. The major­ity of these spots are high-priced, because the pro­duc­tion resem­bles motion films or com­mer­cial spots rather than indus­try-films.

A more com­mon cat­e­gory is the com­pany pre­sen­ta­tion, also called cor­po­rate film, com­pany film, or indus­try film. These films aim at famil­iar­iz­ing the audi­ence to the enter­prise. Typ­i­cal con­tents are the devel­op­ment of the com­pany and its his­tory, struc­ture, branches, prod­ucts or ser­vices, sup­port, qual­ity or the illus­tra­tion of the appli­ca­tion. The cor­po­rate film has a length between 3 and 12 min­utes, depend­ing on the enter­prise and the appli­ca­tion field.

Image film is a generic term for very dif­fer­ent kinds of films, but is also the most spread term for all kinds of indus­try films.