Your Corporate Film for China

This short clip invites Chi­nese tourists to explore the “Fran­co­nian wineland”. It also exem­pli­fies basic dif­fer­ences from a “Ger­man” film: more intense col­ors, — yel­low in par­tic­u­lar, longer sequences and smoother cuts. And of course, a music selec­tion that fits the taste of the Chi­nese audi­ence.


You do busi­ness in China and you are con­vinced of the pos­si­bil­i­ties of film as a medium? But so far you lack a part­ner in Ger­many  with the right know-how in order to com­bine the two?


Through our office in Shang­hai, we are your ideal com­pan­ion on the way to your Chi­nese cus­tomers and part­ners. Sur­prise your busi­ness part­ners with your adver­tis­ing film in Man­darin or Can­tonese. Sup­port your sales staff throeugh suit­able pro­duct films or an event video. China is more than just a des­ti­na­tion for broad­cast­ing. Espe­cially firms with local pro­duc­tion sites should make use of it and select China as a loca­tion for shoot­ing their next train­ing film.
Your part­ner in China want to know exactly with whom they do busi­ness. Give them the oppor­tu­nity to get to know you by a film por­trait in their native lan­guage. We adapt for you Chi­nese ver­sions of your exist­ing cor­po­rate videos in a timely and cost-effec­tive man­ner and, of course, always with focus on the view­ing habits of the audi­ence. We are happy to real­ize new films that are adapted to the men­tal­ity and needs of the Chi­nese mar­ket.
Our employ­ees in Shang­hai and the con­tacts with our pro­duc­tion part­ners in China guar­an­tee short-term real­iza­tion, over­com­ing reg­u­la­tory hur­dles and a high accep­tance by your Chi­nese cus­tomers.

referenz film — a pioneer in the industrial film in China

ref­erenz film is the first film pro­duc­tion com­pany, that specif­i­cally pro­duced films for Ger­man cus­tomers who are active in China. This includes, for exam­ple, event films and train­ing videos that are shot in China — for exam­ple, as part of the com­mu­ni­ca­tion strat­egy of inter­na­tional cor­po­ra­tions, as well as films shot in Ger­many that will specif­i­cally tar­get Chi­nese cus­tomers. It is about more than mere cap­tion­ing with Chi­nese char­ac­ters.

For more infor­ma­tion about the essen­tial chal­lenges that have to be mas­tered when pro­duc­ing films in and for China, click here.

You are also interested in films for the German market?

Watch sam­ples of our solu­tions page for var­i­ous tar­get groups, fields of appli­ca­tion and — of course — for all geo­graph­i­cal mar­kets.