Definition Business-TV / Corporate TV
Business-TV, also called corporate TV, is similar to training films. Usually, business-TV is produced for employees, in some cases also for trade partners or customers.
The program provides information and training for these target groups. It supports the introduction of new products, trains technicians and informs sellers.
The most important difference from the training film is the live situation. Business-TV is not pre-recorded and distributed afterwards via DVD or download. A Business-TV broadcast is sent live via satellite or internet/Intranet.
The main advantage is the direct communication. An employee, watching the broadcast life at home or in his/her office, can participate directly via telephone, fax, Mail or chat. For example, a live test after training sessions might lead to a repeated and clearer explanation within the show. Furthermore it is possible to ask questions during the live-broadcast. Now all other employees also know the answer to the question.
Yet, so far business-TV hasn’t been a major success-story in Germany. Production costs are basically independent from the size of the audience. Thus, the larger the target group watching the broadcast the better its return. In addition, distances between locations and alternative travelling expenses for the target group are a major factor for the profitability of a production. Because of that business-TV is considerably more common in the US than in the German-speaking area.
Of course, web-based business-TV has become much more affordable because of the extension of the internet infrastructure and the following lower costs in recent years.
Thus, we can provide this attractive alternative to other forms of communication even for companies with few branches.