Definition Business-TV / Corporate TV

Busi­ness-TV, also called cor­po­rate TV, is sim­i­lar to train­ing films. Usu­ally, busi­ness-TV is pro­duced for employ­ees, in some cases also for trade part­ners or cus­tomers.

The pro­gram pro­vides infor­ma­tion and train­ing for these tar­get groups. It sup­ports the intro­duc­tion of new prod­ucts, trains tech­ni­cians and informs sell­ers.

The most impor­tant dif­fer­ence from the train­ing film is the live sit­u­a­tion. Busi­ness-TV is not pre-recorded and dis­trib­uted after­wards via DVD or down­load. A Busi­ness-TV broad­cast is sent live via satel­lite or internet/Intranet.

The main advan­tage is the direct com­mu­ni­ca­tion. An employee, watch­ing the broad­cast life at home or in his/her office, can par­tic­i­pate directly via tele­phone, fax, Mail or chat. For exam­ple, a live test after train­ing ses­sions might lead to a repeated and clearer expla­na­tion within the show. Fur­ther­more it is pos­si­ble to ask ques­tions dur­ing the live-broad­cast. Now all other employ­ees also know the answer to the ques­tion.

Yet, so far busi­ness-TV hasn’t been a major suc­cess-story in Ger­many. Pro­duc­tion costs are basi­cally inde­pen­dent from the size of the audi­ence. Thus, the larger the tar­get group watch­ing the broad­cast the bet­ter its return. In addi­tion, dis­tances between loca­tions and alter­na­tive trav­el­ling expenses for the tar­get group are a major fac­tor for the prof­itabil­ity of a pro­duc­tion. Because of that busi­ness-TV is con­sid­er­ably more com­mon in the US than in the Ger­man-speak­ing area.

Of course, web-based busi­ness-TV has become much more afford­able because of the exten­sion of the inter­net infra­struc­ture and the fol­low­ing lower costs in recent years.

Thus, we can provide this attrac­tive alter­na­tive to other forms of com­mu­ni­ca­tion even for com­pa­nies with few branches.