Image film, trade fair film, product film, training film, interactive video or commercial film — What’s What and What for?

Terms such as image film, pro­duct film, or trade fair film are not clearly defined but, being a film pro­duc­tion com­pany we dare to try. On the fol­low­ing pages we would like to present our port­fo­lio of dif­fer­ent types of film, to explain and of course show.

Image Film

Screenshot from the image film for the Veltins brewery. Someone carrying four full glasses of beer on a tray to a table full of guests

On this page we show you image films and present actual cus­tomer projects, such as the clas­sic image film pro­duc­tion of the brew­ery C. & A. Veltins GmbH & Co. KG, which also presents the company’s his­tory. You will also find a defini­ton of the term image film.

Trade Fair Film

Screenshot from a trade fair film for Flexus. It shows the company logo "Flexus - for better business processes" in the center. Three images each can be seen above and below the logo. They are screenshots of the Flexus-Film. The background is blue colored.

We show trade fair films made for our cus­tomers, such as the Flexus AG, which is shot at their customer’s site and char­ac­ter­ize the specifics in a def­i­n­i­tion.

Pro­duct Film

Screenshot from a produkt film, showing an animated double-seat valve in the right part of the picture. At the lower left part one con find the discription "N1 - Hygiene Standard, Doppelsitzventil". The bachground is blue colored.

Prod­ucts are pre­sented to the cus­tomer in pro­duct films. On this page we show you, among other things typ­i­cal pro­duct films for renowned machine man­u­fac­tur­ers, as well as ani­ma­tions of prod­ucts that are dif­fi­cult to access in real life, such as the valves of Gebr. Rieger GmbH & Co. KG. Of course, we also give a def­i­n­i­tion of the term.


Impression from a Business-TV show. It shows a close-up view of a machine, finishing small parts.

The ref­erenz film team is the old­est provider of in-house tele­vi­sion. Find out more about the genre Busi­ness-TV and get a deeper insight by our def­i­n­i­tion.

Com­mer­cial Film

Shoot from a promotional video for KBS

We have also stocked a show­room with pro­mos, such as a recruit­ing film for young tal­ents made for the Knapp­schaft Bahn See  and give a def­i­n­i­tion of this generic term.

Train­ing Film

Screenshot from the training film of Knauf. Six people talk to each other during a business meeting. There are several laptop computers ans kayboards on the table.

In this sec­tion we show, among other train­ing films, a pro­duc­tion for Knauf Gips KG, which is not just an ordi­nary instruc­tional video — and give a def­i­n­i­tion of course.

Busi­ness Film for the Chi­nese Mar­ket

Screenshot from a film production for the Chinese market. It shows three little children sitting on the floor. Above the kids one can see the flags of Germany, Chian and the United States. The three children are optically allocated to the flags.

As recip­i­ents of the Bavar­ian export award and with our branch office in Shang­hai, we know the char­ac­ter­is­tics of film pro­duc­tion for the Chi­nese mar­ket, show sam­ples and give a def­i­n­i­tion.

Inter­ac­tive Video / Hyper­video

Screenshot from an interactive video named discovering referenz film. It shows a magnifier. Through the lens four members of the referenz film team can be seen.

Being a new medium in its early stage, we have been test­ing its pos­si­bil­i­ties in an in-house pro­duc­tion. We show you our inter­ac­tive video and attempt a def­i­n­i­tion.

Cin­ema Com­mer­cial

A cinema commercial can bee seen on the screen, while the curtain opens.

Learn and — first of all — see more in our cin­ema adver­tis­ing sec­tion. Visit the Def­i­n­i­tion page for addi­tional infor­ma­tion on cin­ema adver­tis­ing and  com­mer­cials in gen­eral.


We show you film pro­duc­tions, which should help to mark out your own needs. Because para­me­ters such as field of appli­ca­tion, tar­get group and com­mu­ni­ca­tion tar­get deter­mine your image film, exhi­bi­tion film, train­ing film, indus­trial film, adver­tis­ing film, etc.

Whether you require a shot image film or ani­ma­tion — find out in a non-bind­ing con­sul­ta­tion.

A light bulb is shown, right next to it there is a slogan: "Every success story starts with an idea." The background is black.

You have clicked through our pages, but the term you’re look­ing for is not there, or your ques­tion has not  yet been fully answered? Get in touch with us via the con­tact form or give us a call. We are happy to help you.