Film production – contents

There are no restric­tions for pos­si­ble con­tents of busi­ness-films. Nearly every­thing can be worked out with films. By nature, the more vis­i­ble the topic the more eas­ily they are to han­dle. For exam­ple the processes in machine and plant con­struc­tions are eas­ier to visu­al­ize than in the phar­ma­ceu­ti­cal and chem­i­cal indus­try.

The basic rule is: The eas­ier to depict the cheaper the pro­duc­tion. Inter­na­tional activ­i­ties are cost­lier to film than national oper­a­tions etc. That means that almost every com­mu­nica­tive goal can be reached through films, but of course there are themes and tar­gets which are trans­ported with films more effec­tively than oth­ers. Films com­mu­ni­cate more emo­tions than facts. If you want to com­mu­ni­cate spec­i­fi­ca­tions of prod­ucts, writ­ten media has the advan­tage that it´s eas­ier to turn back a few pages than to rewind a video. Depend­ing on what you want to see you can skip over parts. You get an easy overview and you can sep­a­rate impor­tant from unim­por­tant things eas­ily.

Films on DVD, Blu-ray or on the inter­net resem­ble at least some of these pos­si­bil­i­ties. Thus, you can choose to watch or skip e.g. the inter­view with the owner, just like you can skip pages in a book­let. The lin­ear film, how­ever, which is used dur­ing trade fairs or pre­sen­ta­tions, has to match the needs of the audi­ence and show only what is inter­est­ing for most view­ers. Spe­cial aspects like tech­ni­cal details of prod­ucts are nor­mally not inter­est­ing.

The main advan­tage of busi­ness-films is its emo­tional approach. Many sur­veys sug­gest that facts are less impor­tant for our deci­sions than pre­vi­ously thought. More fre­quently, these objec­tive argu­ments provide a jus­ti­fi­ca­tion for an emo­tional deci­sion. Based on this knowl­edge, com­pa­nies use films to specif­i­cally influ­ence the emo­tions of the poten­tial buy­ers. The com­mu­ni­ca­tion via pic­ture and sound has a lot more pos­si­bil­i­ties than printed media. The score of the film has an uncon­scious effect and this effect is dif­fi­cult for the audi­ence to con­trol.

The same scene with dif­fer­ent music evokes dif­fer­ent effects. Also the pic­tures have their magic. Imag­ine that you speak about the chances for your com­pany in China and you show sce­nes from your Call-Cen­ter in China. It will not evoke much emo­tion. Now show a heli­copter flight over the sky­line of Hong Kong, across the Chi­nese Wall, a pan shot over the tele­vi­sion tower of Shang­hai, laugh­ing faces on a Chi­nese mar­ket, than you have emo­tions.

This emo­tional effect is often under­es­ti­mated. If you want to expe­ri­ence how the effects of a film can be like, stay on the exit of a cin­ema after a tragic film. You will face a lot of emo­tion­ally agi­tated per­sons. Every­body knows that it was not a real event he wit­nessed, but every­body feels that he was part of an emo­tional, tragic and mov­ing sit­u­a­tion.

The busi­ness-film can com­mu­ni­cate nearly all themes, it becomes the more valu­able the more emo­tional the film and the more depict the theme is.