Film production – contents
There are no restrictions for possible contents of business-films. Nearly everything can be worked out with films. By nature, the more visible the topic the more easily they are to handle. For example the processes in machine and plant constructions are easier to visualize than in the pharmaceutical and chemical industry.
The basic rule is: The easier to depict the cheaper the production. International activities are costlier to film than national operations etc. That means that almost every communicative goal can be reached through films, but of course there are themes and targets which are transported with films more effectively than others. Films communicate more emotions than facts. If you want to communicate specifications of products, written media has the advantage that it´s easier to turn back a few pages than to rewind a video. Depending on what you want to see you can skip over parts. You get an easy overview and you can separate important from unimportant things easily.
Films on DVD, Blu-ray or on the internet resemble at least some of these possibilities. Thus, you can choose to watch or skip e.g. the interview with the owner, just like you can skip pages in a booklet. The linear film, however, which is used during trade fairs or presentations, has to match the needs of the audience and show only what is interesting for most viewers. Special aspects like technical details of products are normally not interesting.
The main advantage of business-films is its emotional approach. Many surveys suggest that facts are less important for our decisions than previously thought. More frequently, these objective arguments provide a justification for an emotional decision. Based on this knowledge, companies use films to specifically influence the emotions of the potential buyers. The communication via picture and sound has a lot more possibilities than printed media. The score of the film has an unconscious effect and this effect is difficult for the audience to control.
The same scene with different music evokes different effects. Also the pictures have their magic. Imagine that you speak about the chances for your company in China and you show scenes from your Call-Center in China. It will not evoke much emotion. Now show a helicopter flight over the skyline of Hong Kong, across the Chinese Wall, a pan shot over the television tower of Shanghai, laughing faces on a Chinese market, than you have emotions.
This emotional effect is often underestimated. If you want to experience how the effects of a film can be like, stay on the exit of a cinema after a tragic film. You will face a lot of emotionally agitated persons. Everybody knows that it was not a real event he witnessed, but everybody feels that he was part of an emotional, tragic and moving situation.
The business-film can communicate nearly all themes, it becomes the more valuable the more emotional the film and the more depict the theme is.