Different kinds of industry-films
Blue Box / Green Screen
A blue box is a monochrome blue or green background. With an electronic trick (Chroma Key Process) it is possible to replace the background with a photo or a film sequence. It´s possible to move a presenter without travel costs to places all over the world or into a drawn studio.
Briefing is the document in which the customer specifies the targets he wants to reach with the film. You can recognize a good production company on how they accompany the briefing.
Basic questions that are to be answered:
- What goal shall be reached with the film?
- What´s the target group of the film?
- What design is justifiable? What´s your Corporate Design like?
- Do your audiences have professional advice or are they on their own? (Teaching and product films)
referenz film has developed extensive questionnaires for every kind of film to support your project.
A dolly is a special cart. With it the camera is moved during a camera tracking. The cinematographer is moved with the camera on rubber tyres or on extra placed tracks for a defined course.