Different kinds of industry-films

Def­i­n­i­tion com­mer­cial spot

Def­i­n­i­tion image film

Def­i­n­i­tion trade fair film

Def­i­n­i­tion pro­duct film

Def­i­n­i­tion train­ing film

Def­i­n­i­tion busi­ness-TV


Blue Box / Green Screen

Nahaufnahme einer Kamera einer Person in der BlueBox. Durch den Sucher erkennt man eine junge Frau, die gefilmt wird.A blue box is a mono­chrome blue or green back­ground. With an elec­tronic trick (Chroma Key Process) it is pos­si­ble to replace the back­ground with a photo or a film sequence. It´s pos­si­ble to move a pre­sen­ter with­out travel costs to places all over the world or into a drawn stu­dio.


BriefingBriefing: Ein Person in Anzug erklärt zwei Personen an einem Tisch einen Prospekt.

Brief­ing is the doc­u­ment in which the cus­tomer spec­i­fies the tar­gets he wants to reach with the film. You can rec­og­nize a good pro­duc­tion com­pany on how they accom­pany the brief­ing.


Basic ques­tions that are to be answered:

  • What goal shall be reached with the film?
  • What´s the tar­get group of the film?
  • What design is jus­ti­fi­able? What´s your Cor­po­rate Design like?
  • Do your audi­ences have pro­fes­sional advice or are they on their own? (Teach­ing and pro­duct films)

ref­erenz film has devel­oped exten­sive ques­tion­naires for every kind of film to sup­port your project.

DollyEin kleiner Dolly, der speziell für sehr genaue Kamerabewegungen eingesetzt wird.

A dolly is a spe­cial cart. With it the cam­era is moved dur­ing a cam­era track­ing. The cin­e­matog­ra­pher is moved with the cam­era on rub­ber tyres or on extra placed tracks for a defined course.