3. The production
The actual shooting normally is the most intense stage of the film production for the customer. It mostly takes place at the location of the customer or user (production sites, development, reference-customers etc.). Because later alterations are very complicated and expensive, the customer’s project manager is on the set. Depending on the complexity a film crew of up to ten persons will be on site.
3.2 Buying footage
Footage is material, which is not shot individually for your film, but bought from archives. For image films you often buy historic pictures, for product films and commercials pictures of user or customers. Because we are a leading provider for image films, we have a large archive with hundreds of business scenes, which we make available for you.
3.3 Creation of graphical elements
A modern film look contains a lot of graphical elements like the insertion of writings, subtitles etc. A commercial on DVD or CD-Rom may require a graphical user interface. Graphics are also needed for the print of the cover or the direct print on DVDs.
3.4 Creation of animations
Commercials and product films today contain evermore 3D animations. Animations provide interesting views on products and can visualize branches and structures.
3.5 Voice recording
The quality of voice recordings is essential for the quality of the film. The recording should take place in a professional studio. And of course it all comes down to the speaker. Don’t make false economies — a good speaker will enrich your film enormously.
3.6 Creation / acquisition of music
Depending on the budget there are different options for the selection of music. The best, yet most expensive solution is to compose a new score for your film. Of course it is more economical to buy the usage rights of existing pieces from a specialized music publisher. You´ve a great range of choices and the music copyrights are easy to manage. The most affordable option is the use of royalty-free music; however, the range of choices is lower. In any case it is absolutely essential to manage the usage rights of your music. Otherwise you may have to pay high additional bills.
(Back to summary: process of a film production)