1. The conception
At first all requirements and goals are determined. The research normally includes a detailed briefing in your company and coordination with your advertising agency. For an exact positioning of your enterprise in the market it is useful to investigate the market and your competitors.
The film idea is based on your goals, on the budget and on all information about your company which are accessible to our authors.
The expose explains the idea of the film in few sentences. It serves as tool for coordination between production firm and client.
The treatment is more detailed than the expose. It defines the structure, themes and timelines of your future image film.
The screenplay contains all texts, descriptions of the pictures and the music. The film is finished – in conception. Now the real stage of production starts.
The storyboard is the illustrative version of the screenplay. Mainly it serves the coordination of all members of the production. In the storyboard every single take is drawn. It is very expensive to draw a complete storyboard. Normally it´s only used for complex productions.