Costs film production (e.g. Image film)

Here we’ve gath­ered gen­eral infor­ma­tion on the costs of real­iz­ing a film pro­duc­tion. The listed charg­ings refer to the pro­duc­tion of cor­po­rate films, such as:

Image films

Pro­duct films

or Trade fair films.

Of course the listed costs will not nec­es­sar­ily be charged on each and every film pro­duc­tion. For exam­ple, a typ­i­cal Image film often won’t require a stu­dio or pro­fes­sional actors. We gladly cal­cu­late your indi­vid­ual film idea for you. Just con­tact us; we are look­ing for­ward to your inquiry.

1. Costs: Concept (e.g. Image film)

Eine Konstruktionszeichnung, die von einem Menschen gehalten wird.The research is usu­ally charged by daily rates and is depen­dent on how much infor­ma­tion was already pro­vided by the cus­tomer (daily rates ca. €300 to €500). The costs for the devel­op­ment of ideas and the screen­play devel­op­ment are vari­able fac­tors. The daily rate of an author usu­ally ranges between €400 and €1.000 per day, though by that only the effort for the con­cep­tual work are cov­ered. The devel­op­ment of a film con­cept is mostly a cre­ative effort, which usu­ally requires a “Buy­Out” of the cre­ative rights. If you want to have a sto­ry­board drawn it’s most rel­e­vant how many sin­gle shots the film has, hence how many images will be processed. For films between 3 and 8 min­utes you have cal­cu­late between €1.500 and €4,000. Thus the costs over­all for the con­cep­tion of a cor­po­rate film are some­where between €500 for a sim­ple pro­duct film to €10,000 for a sophis­ti­cated pro­duc­tion.

2. Costs: film design

The costs for the first step, the devel­op­ment of the film design, are usu­ally paid for by daily rates to the graph­i­cal designer for charges between €300 and €900.

3. Costs: development of the film production schedule

The screen­play analy­sis with the cor­re­spond­ing shoot­ing sched­ule can take up to 3 days and costs  — depend­ing on the com­plex­ity — between € 250 and €1,000.

4. Costs: Organization

The orga­niz­ing of the shoot­ing loca­tions, equip­ment, prop etc. are usu­ally like­wise charged with daily rates from €250 to €500.

5. Costs: Actors

Ein Mann arbeitet in einem Büro an einem Schreibtisch.If you want to hire exter­nal actors the costs will depend on how much qual­ity and expe­ri­ence the actor brings along. For speak­ing roles or emo­tional por­trayal should be engaged pro­fes­sional actors. Lesser known but nonethe­less pro­fes­sional actors typ­i­cally charge daily rates between €250 and €1,000; for bet­ter known actors the prices can be sig­nif­i­cantly higher and are not bound by lim­its. In addi­tion to that you’ll have to take on the trav­el­ling expenses and pos­si­bly another Buy­Out.

6. Costs: Studio

The rental of a film record­ing stu­dio can range from €500 per day for a small stu­dio for pro­duct shots and up to €5,000 for a TV stu­dio with multi-cam­era set up. Regard­ing the costs, again no upper lim­its are set if more expen­sive equip­ment or elab­o­rate dec­o­ra­tion is required.

7. Costs: Shooting

Eine digitale Spiegelreflexkamera im Vordergrund, die Knetfiguren für einen Stop-Trick fotographiert. Im Hintregrund unscharfer blauer Stoff.The shoot­ings are usu­ally like­wise accounted for by daily rates. A sim­ple film team starts at a daily rate of €450, which will increase price depend­ing on the crew and cam­era tech uti­lized. When mak­ing a film for cus­tomer acqui­si­tion it is advised to keep a min­i­mum stan­dard of the tech­nol­ogy that is going to be used for light­ing as a design ele­ment. For a pro­fes­sional film team includ­ing per­son­nel, light, equip­ment, cam­era crane, dolly and a cam­era equipped vehi­cle a daily rate between €1,000 and €1,500 should be cal­cu­lated. If you ask for an addi­tional direc­tor to guide the actors, a make-up artist, dec­o­ra­tors etc. the price of the shoot­ing day nat­u­rally can be higher.

8. Purchase: Footage

The pur­chase of third party footage is often more cost-effec­tive than real­iz­ing those same sce­nes by your­self. In many cases — e.g. his­tor­i­cal mate­rial or non-recur­ring events — there are no ways to film the needed mate­rial. There are basi­cally two pric­ing mod­els. It is pos­si­ble to acquire all-inclu­sive mate­rial com­plete with all exploita­tion rights; how­ever a lot of ven­dors require license fees which depend on where the film mate­rial is going to be applied and over which period of time it is going to be used. The prices range from €150 to €500 for one scene, though high-qual­ity sequences or his­tor­i­cal footage for unlim­ited global use can cost you up to €2.000.

9. Costs: graphic design

Depend­ing on qual­i­fi­ca­tion of the graphic designer, the daily rates range from €250 to €1,000.

10. Costs: Animation

Ani­ma­tions are typ­i­cally also accounted for in daily rates between € 450 and €1,200.

 11. Costs: voice-over artist

Com­pa­ra­ble to the fees of an actor the price for a pro­fes­sional voice-over artist is bro­ken down in to the actual fee and the Buy­Out, which depend on the qual­ity and pop­u­lar­ity of the artist and lies between €20 und €300 per min­ute of film.

12. Costs: Music

Im Vordergrund eine Geigerin, im Hintergrund sind weitere Geiger unscharf zu erkennen.The most cost-effec­tive ver­sion is cer­tainly roy­alty free music. These music titles for the scor­ing of film pro­duc­tions are nor­mally offered for a flat rate rang­ing from €10 to €100. There are nat­u­rally no license fees that have to be paid when buy­ing roy­alty free music.


13. Costs: Editing

Depend­ing on the tech­nol­ogy avail­able the costs for rent­ing a pro­fes­sional edit­ing suite includ­ing the edi­tor lie at a daily rate of €450 to €1,500.

14. Costs: sound mixing

Pro­fes­sional sound mix­ing should also be real­ized in a sound stu­dio where details can be noticed and imple­mented. Rents for a sound stu­dio range from €250 to €1,000 per day.

15. Costs: Programming DVD/Blu-ray

The pro­gram­ming is mostly depen­dent on the effort. Sim­ple pro­gram­ming with the abil­ity to play the film or select pre­arranged chap­ters can pos­si­bly be real­ized in one day; how­ever more com­plex pro­gram­ming with a great num­ber of sub menus and options can engage the ser­vices for sev­eral days or even weeks. The bills are usu­ally set­tled by flat rates or daily rates. The daily rate of a pro­gram­mer ranges from €250 to €700.

16. Costs: data conversion

Data con­ver­sion is gen­er­ally cal­cu­lated by a setup flat rate for the mea­sur­ing and cus­tomiz­ing of the encod­ing process and is charged per min­ute. There­fore the costs depend heav­ily on the run­ning time of the film. Though regard­ing image films or pro­duct films the costs should not be higher than €250.

17. Costs: reproduction

The costs for repro­duc­tion in the form of DVDs or Blu-rays depend on the num­ber of the copies that have to be made. For a printed DVD — depend­ing on the quan­tity – the price range is between €0.25 and €4.00. For press­ing it is required to pro­duce a so-called “glass mas­ter”. Since this process is indis­pens­able regard­less of the quan­tity the impact on the costs are higher when pro­duc­ing lower quan­ti­ties.  It is usu­ally more cost-effec­tive to burn the discs until approx. 300 copies, start­ing from 300 copies it becomes more cost-effec­tive to real­ize the press­ing with a glass mas­ter.