Costs film production (e.g. Image film)
Here we’ve gathered general information on the costs of realizing a film production. The listed chargings refer to the production of corporate films, such as:
or Trade fair films.
Of course the listed costs will not necessarily be charged on each and every film production. For example, a typical Image film often won’t require a studio or professional actors. We gladly calculate your individual film idea for you. Just contact us; we are looking forward to your inquiry.
1. Costs: Concept (e.g. Image film)
The research is usually charged by daily rates and is dependent on how much information was already provided by the customer (daily rates ca. €300 to €500). The costs for the development of ideas and the screenplay development are variable factors. The daily rate of an author usually ranges between €400 and €1.000 per day, though by that only the effort for the conceptual work are covered. The development of a film concept is mostly a creative effort, which usually requires a “BuyOut” of the creative rights. If you want to have a storyboard drawn it’s most relevant how many single shots the film has, hence how many images will be processed. For films between 3 and 8 minutes you have calculate between €1.500 and €4,000. Thus the costs overall for the conception of a corporate film are somewhere between €500 for a simple product film to €10,000 for a sophisticated production.
2. Costs: film design
The costs for the first step, the development of the film design, are usually paid for by daily rates to the graphical designer for charges between €300 and €900.
3. Costs: development of the film production schedule
The screenplay analysis with the corresponding shooting schedule can take up to 3 days and costs — depending on the complexity — between € 250 and €1,000.
4. Costs: Organization
The organizing of the shooting locations, equipment, prop etc. are usually likewise charged with daily rates from €250 to €500.
5. Costs: Actors
If you want to hire external actors the costs will depend on how much quality and experience the actor brings along. For speaking roles or emotional portrayal should be engaged professional actors. Lesser known but nonetheless professional actors typically charge daily rates between €250 and €1,000; for better known actors the prices can be significantly higher and are not bound by limits. In addition to that you’ll have to take on the travelling expenses and possibly another BuyOut.
6. Costs: Studio
The rental of a film recording studio can range from €500 per day for a small studio for product shots and up to €5,000 for a TV studio with multi-camera set up. Regarding the costs, again no upper limits are set if more expensive equipment or elaborate decoration is required.
7. Costs: Shooting
The shootings are usually likewise accounted for by daily rates. A simple film team starts at a daily rate of €450, which will increase price depending on the crew and camera tech utilized. When making a film for customer acquisition it is advised to keep a minimum standard of the technology that is going to be used for lighting as a design element. For a professional film team including personnel, light, equipment, camera crane, dolly and a camera equipped vehicle a daily rate between €1,000 and €1,500 should be calculated. If you ask for an additional director to guide the actors, a make-up artist, decorators etc. the price of the shooting day naturally can be higher.
8. Purchase: Footage
The purchase of third party footage is often more cost-effective than realizing those same scenes by yourself. In many cases — e.g. historical material or non-recurring events — there are no ways to film the needed material. There are basically two pricing models. It is possible to acquire all-inclusive material complete with all exploitation rights; however a lot of vendors require license fees which depend on where the film material is going to be applied and over which period of time it is going to be used. The prices range from €150 to €500 for one scene, though high-quality sequences or historical footage for unlimited global use can cost you up to €2.000.
9. Costs: graphic design
Depending on qualification of the graphic designer, the daily rates range from €250 to €1,000.
10. Costs: Animation
Animations are typically also accounted for in daily rates between € 450 and €1,200.
11. Costs: voice-over artist
Comparable to the fees of an actor the price for a professional voice-over artist is broken down in to the actual fee and the BuyOut, which depend on the quality and popularity of the artist and lies between €20 und €300 per minute of film.
12. Costs: Music
The most cost-effective version is certainly royalty free music. These music titles for the scoring of film productions are normally offered for a flat rate ranging from €10 to €100. There are naturally no license fees that have to be paid when buying royalty free music.
13. Costs: Editing
Depending on the technology available the costs for renting a professional editing suite including the editor lie at a daily rate of €450 to €1,500.
14. Costs: sound mixing
Professional sound mixing should also be realized in a sound studio where details can be noticed and implemented. Rents for a sound studio range from €250 to €1,000 per day.
15. Costs: Programming DVD/Blu-ray
The programming is mostly dependent on the effort. Simple programming with the ability to play the film or select prearranged chapters can possibly be realized in one day; however more complex programming with a great number of sub menus and options can engage the services for several days or even weeks. The bills are usually settled by flat rates or daily rates. The daily rate of a programmer ranges from €250 to €700.
16. Costs: data conversion
Data conversion is generally calculated by a setup flat rate for the measuring and customizing of the encoding process and is charged per minute. Therefore the costs depend heavily on the running time of the film. Though regarding image films or product films the costs should not be higher than €250.
17. Costs: reproduction
The costs for reproduction in the form of DVDs or Blu-rays depend on the number of the copies that have to be made. For a printed DVD — depending on the quantity – the price range is between €0.25 and €4.00. For pressing it is required to produce a so-called “glass master”. Since this process is indispensable regardless of the quantity the impact on the costs are higher when producing lower quantities. It is usually more cost-effective to burn the discs until approx. 300 copies, starting from 300 copies it becomes more cost-effective to realize the pressing with a glass master.